Selected Work

Agentic AI · Product Strategy · End-to-End AI Development

From conversations to commercial decisions.

Designed and built an AI-powered commercial intelligence system that transforms unstructured property-buyer conversations into qualified opportunities, prioritised leads, and recommended sales actions.

Role
Founder · AI Product Architect · End-to-End Builder
Sector
Real-estate technology
Scope
Agentic AI · production MVP

Founder-built AI product · Production MVP · Live demonstration

01 · The challenge

Real-estate developers receive inbound enquiries from buyers with different budgets, financing situations, purchase timelines, and levels of intent. Sales teams often spend significant time manually interpreting conversations, identifying serious buyers, and deciding whom to follow up with.

The problem wasn't a lack of leads. It was a lack of actionable intelligence.

02 · The solution

Built RIADIS.ai, an agentic AI system that combines conversational AI, buyer-signal extraction, qualification logic, automated follow-up and recommended next actions to turn buyer conversations into structured commercial decisions.

From incoming conversation to prioritised sales opportunity.

03 · How it works

  1. 01 — Engage

    An AI conversational agent handles inbound buyer conversations in French and Moroccan Darija, gathering relevant information about the buyer's requirements.

  2. 02 — Understand

    The system extracts and structures commercial signals, including budget, financing readiness, property preferences, purchase timeline, and engagement.

  3. 03 — Qualify

    A qualification engine evaluates buyer signals and assigns a priority score from 0–100, with explainable priority tiers.

  4. 04 — Act

    The system recommends the next commercial action, supports follow-up workflows, and surfaces high-priority opportunities in a sales cockpit.

04 · In practice

From one conversation to a qualified opportunity.

A buyer chat on WhatsApp becomes a scored lead with budget, timeline and a recommended next action.

2:32 PM

Yasmine El Amrani

online

WhatsApp Business

RIADIS replies in French and Darija · escalated to the team on strong signals

RIADIS

Hello Yasmine. We still have 3 two-bedroom units within that budget. What timeline are you buying on?

2:28 PM

I want to buy before the end of the month. I have a 40% down payment and I'll be in Marrakech on Monday.

2:31 PM

RIADIS

Great. I can arrange a viewing on Monday. Would 2 PM work?

2:31 PM

Illustrative product data · sample lead

05 · System architecture

Input

Inbound buyer conversations

WhatsApp / digital enquiries

Understanding layer

Conversational AI

Engagement and context

Signal extraction

Structured buyer intelligence

Decision core

Qualification & decision engine

Scoring · Priority tiers · Next-best action

Commercial action

Sales cockpit

Prioritised opportunities

Follow-up workflows

Alerts and engagement

Conceptual illustration of the product workflow, not a technical infrastructure diagram.

06 · Live demo

Don't just read about the AI. Talk to it.

See the architecture in action.

Experience RIADIS.ai through a live WhatsApp demonstration configured for Majorelle Avenue, a real-estate project in Marrakech. Interact with the AI agent as a prospective buyer and explore how it gathers information used to qualify commercial opportunities.

Try the Live AI Agent

Live AI demonstration · Majorelle Avenue · Opens WhatsApp

R

RIADIS · Majorelle Avenue

WhatsApp

  • Hello, I'm interested in Majorelle Avenue in Marrakech.
  • Welcome! Are you looking for a home to live in or an investment?
  • To live in — a 2-bedroom, ideally this year.
  • Noted. What budget range are you considering?
Illustrative conversation

07 · My role

Founder · AI Product Architect · End-to-End Builder

  • Identified and validated the commercial problem through developer and buyer discovery.
  • Defined the AI product strategy, system architecture, and commercial qualification framework.
  • Built and integrated the AI conversational workflows, frontend, backend, and database.
  • Developed the buyer-signal extraction, lead scoring, follow-up, and prioritisation logic.
  • Designed the commercial cockpit to translate AI analysis into actionable sales decisions.
  • Took the product from concept to a functioning production MVP through AI-assisted development.

08 · Evidence of execution

Buyer prospects processed
399
Priority opportunities
77
Property projects
15

The platform demonstrates how unstructured buyer conversations can be converted into structured commercial intelligence and actionable sales priorities.

Platform figures are operational metrics, not independently verified sales conversions or revenue impact.

09 · What this demonstrates

The ability to take an applied AI opportunity from customer discovery through product architecture, implementation, and operational deployment — connecting AI capabilities directly to business workflows.